Since the Olympic Winter Games Nagano 1998, Samsung has supported the Olympics with innovative mobile technology as the official Worldwide Olympic Partner in Wireless Communications Equipment.
Just as new records are created when limits are pushed, Samsung is continually challenging the possibilities of Olympic Games marketing by believing that a valuable change begins when crossing barriers.
Samsung's innovative mobile technologies have transformed the way the Olympic Games community, athletes, and fans around the world communicate and share with each other.
Samsung will continue to serve as the official Worldwide Olympic Partner and provide wireless communication and computing equipment support for the Olympic Games until 2028.
Samsung will work to make history at the Olympic Games Tokyo 2020.
Team Galaxy for Tokyo 2020 is a diverse group of world-class athletes that defy barriers and unite us together to celebrate the Olympic and Paralympic spirit. With your support, Team Galaxy will continue to create new possibilities for our future, and change the way fans around the world experience Tokyo 2020 with Galaxy.
Samsung builds a convenient mobile environment for everyone to use during the Olympic Games. Samsung provides Galaxy Note8 Olympic Games Edition smartphones to the International Olympic Committee (IOC), who encourages athletes to capture and share moments of Olympic Games excitement. They also choose 1,500 people to spread hope and enthusiasm to the world during the Torch Relay. In cooperation with the PyeongChang Organising Committee for the Olympic Winter Games 2018(POCOG), the "THE OFFICIAL OLYMPIC WINTER GAMES PYEONGCHANG 2018 APP" is released and downloaded by 1.28 million fans worldwide. The app provides real-time game-related news such as game records, player stats , medal standings, and Olympic Games updates.
Combining design, function, and innovation is Samsung’s specialty. The Galaxy S7 Edge perfectly showcases this with cutting-edge technology and improved functionality, encased in an aesthetically breathtaking package. For the first time, Samsung specifically designs a smartphone for the Olympic Games. Its exterior accents and interface are designed with the five colors of the Olympic rings, and the Olympic emblem appears on the rear exterior. Galaxy S7 Edge Olympic Games Edition phones are provided to all Olympic Games athletes, making it one of the most visible products at the Olympic Games Rio 2016. Following the success of the Olympic Games Edition phone among the athletes, the device is released in Japan, Korea, United States, China, Germany, and Brazil.
People start editing photos and watching media more on their smartphones. The demand for bigger screens rise and Samsung is there to fill the need. Galaxy Note3 is a true multimedia powerhouse. It's the first phone with USB 3.0 for fast transfers, a 13-megapixel camera with the ability to record 4K video at 30 frames per second, and has Wi-Fi and Bluetooth for wireless functionality. The Olympic Winter Games Sochi 2014 is the first year Samsung supplies phones to all athletes. The phone's flip cover, which features the athlete's national flag, is waved enthusiastically during the Opening Ceremony.
Galaxy S3 products are frequently used by celebrities associated with the city's Olympic Games. In an unexpected product placement, actor Rowan Atkinson uses a Samsung smartphone to take and share photos during the Opening Ceremony, pushing Samsung awareness even higher. Combined with the 360-degree marketing effort, Galaxy S3 marks the point where Samsung shifts from being just another mobile manufacturer to being a market leader in technology and sales. As user satisfaction increases, the Galaxy S3 bests its competitors and achieves top rankings from prominent technology magazines.
At this point, the smartphone revolution is truly underway, and Samsung is positioned for success. The Omnia II, the predecessor of the Galaxy series, is provided to the Olympic family. It comes equipped with Windows Mobile OS and sports a 3.7-inch AMOLED display along with Wi-Fi, Bluetooth, and GPS. Facial recognition, geotagging, and uploading to cloud are also possible at this time.
As China pulls out all the stops for the Olympic Games Beijing 2008, Samsung provides the SGH-i688, an early version of the smartphone. The innovative push-to-talk (PTT) feature is groundbreaking for the Olympic family as well as for consumers. The shift from one-to-one devices to one-to-many devices streamlines the organizers' communication and coordination of events allowing for a better Olympic Games experience for everyone.
The evolution of technology continues. The D600 dramatically improves multimedia capabilities with its two-inch screen, stereo speakers, and MP3 Player. Samsung provides Olympic Games Officials with D600 phones capable of advanced graphics and video and preinstalled with WOW software. The introduction of the WOW platform following the Athens prototype version sets the stage for more innovation to come in hardware and software.
Samsung provides SGH-i530 for the Olympic Games in Athens in 2004. The SGH-i530 uses Palm OS and features a large touchscreen interface with advanced graphics. An early version of Samsung’s Wireless Olympic Works (WOW) service comes preinstalled and provides the organizers with real-time event information for event management.
For the first time, Samsung produces an Olympic Games Edition phone featuring memorable ringtones, setting the "Olympic Games Edition" standard. At 128 x 128 pixels, the display of SCH-T300 is more than double the size of the previous Olympic Games edition. As one of the first Internet-enabled phones, it has a built-in web browser and a dedicated Internet button.
In two years, Samsung rapidly expands its technology and manufacturing capabilities in the wireless sector. Sales of the SGH-600 reaches one million units, with an additional two million units to be exported. The SGH-600 gains a competitive edge with its black on green display, ability to store up to 100 phone numbers, voice recording, and calendar features.
Samsung becomes the official Worldwide Olympic Partner in Wireless Communications Equipment. Samsung provides N206 phones to the Olympic Games organizers and officials.
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